Growth
Google Ads
Search and display campaigns managed for measurable return.
Overview
Google Ads can put your business in front of people searching for what you sell. Without the right structure and tracking, though, it is easy to spend money on clicks that never become enquiries or sales.
We build your campaigns around your actual services and margins, set up conversion tracking so you can see what each lead or sale costs, and keep adjusting based on results. You get search or display campaigns, or both, depending on what fits your funnel.
What's included
- Campaign structure built around your services and margins
- Search and display campaigns, whichever fits your funnel
- Keyword and negative keyword lists to reduce wasted spend
- Conversion tracking so spend maps to real leads and sales
- Ongoing optimisation, not a set-and-forget campaign
- Reporting on what each lead or sale is costing you
Who it's for
For businesses that want paid search spend measured against real leads and sales, not just clicks. It suits service providers and retailers who know which services or products matter most to their margins.
How we deliver it
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Step 1
Discover
We scope the actual problem, constraints and budget before proposing anything.
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Step 2
Design
You sign off the design before a line of code is written or a cable is run.
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Step 3
Build
Delivered in working stages you can see and test, not one big release at the end.
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Step 4
Support & grow
We maintain what we built and, where it fits, run the SEO or ads that keep it earning.
Common questions
No. If you already have one, we review how it is set up. If you don't, we set up your campaigns from scratch.
We set up conversion tracking and report what each lead or sale is costing you, so you judge results in business terms, not just clicks.
Details of your services, which ones matter most to your margins, the areas you serve, and access to your website so conversion tracking can be set up.